Character concept and finalization for SEBRAE's elementary and middle school children's education project. For this project, I was responsible for adapting nearly forty characters from stock images, but Marwin was one of the few I created from scratch.
Marwin was designed to be a friendly leader, guiding kids through the learning process. He was developed with various facial expressions and poses to be used in slides and eBooks, adjusting to the placement of the text he would highlight. The client wanted Marwin to have an approachable and relatable appearance, envisioning him as a character children could imagine creating with everyday items like bottle caps and tape. The final result is a reflection of this concept.
Tools & technologies: Adobe Illustrator.
